Situated in Chiswick, The Virgin Classic, Riverside Health and Racquets Club is West London’s premier health and fitness centre offering unrivalled facilities. This Virgin family club boasts two luxurious pools, a spacious fitness area with all the latest technology, and a high class health and beauty salon and spa.
Club members have the use of a ‘BUPA’ approved nursery/crèche, whilst attending a variety of over 90 different classes per week.
The Virgin Riverside Club also has a Junior Sports Academy, which is arguably the largest Children’s commercial Sports Academy in the UK.
Top this off with excellent dining and bar facilities and you have not just a gym but the ultimate family leisure and hospitality experience. To keep a club of this magnitude running smoothly and ensure that members are constantly satisfied, a robust EPOS system was required. Integration, flexibility, speed, and ease of use, were the essential requirements of the club. With over 30 years experience of installing and maintaining club management systems, ECR Retail Systems was able meet the high demands of Virgin’s Riverside membership requirements.
ECR’s revolutionary software, Touchsoft™delivered detailed and accurate reporting, which allowed Virgin Riverside to maximize sales and provide accurate management information for all its activities and sales. The popularity of this Premier Health club has meant that it has maintained a healthy, strong and loyal membership. Accurate customer account reports has helped the Virgin Riverside Club remain profitable. The smooth interface between the system and the Virgin Riverside Club’s back office allowed for accurate reporting on member’s spending pattern throughout the club.
As Virgin sells its membership on the basis of offering not just a gym but rather a family experience, keeping this information is essential. Virgin are not only able to report at a local level but also at Head office so that any trends within clubs can be monitored and assessed. This allows a reaction to spend patterns that would not be possible without the speed and accuracy of the ECR system.
Virgin Riverside also offer dining facilities and the system had to be flexible enough to work within multiple environments. ECR’s Touchsoft™allowed for accurate and up to date reporting on all stock items.