Time to get personal!
Is it time for Airports and Airlines to get personal?
Simon Pont, CEO of mobile points of sales creator ECR Retail Systems, looks at the relationship between airports, airlines and passengers.
Airlines and airports are facing increased pressure to drive revenue from passengers as they strive to grow. Airports and passenger terminals recognize that improvements require a physical transformation and change in the perception of what an airport provides – they are no longer concrete slabs, but are evolving into attractive destinations, offering excellent access to retail and entertainment. Beyond selling ‘bums on seats’, airlines accept that they need to focus on revenue opportunities through ancillary sales. What’s more, customer experience – across the board – has become a key differentiator.